So Cho
Insights. Strategy. Production. For studios, streamers & creators.
An independent studio in Los Angeles, led by Krish Aggarwal.
Television & film testing
Weekly testing and consulting on the most important series and movies in streaming, with an entertainment research firm.
Syndicated conversion research
A syndicated study of entertainment marketing: which platforms drive viewing, and whether one measure can hold across the industry.
The findings are confidential. The track record isn't.
Krish Aggarwal Full bio ↓
& Amazon MGM Studios 2020 – 25
Audience research across linear, OTT and connected TV.
Data and insights helping channel partners grow on the platform.
Chai Tea
They mastered a double life. Mom raised the stakes.
Brand and social production for MiTiPOT, a modular Indian cooking system built around a clay pot: concept, direction and short-form video.
Further original work in development.
NextI grew up in Delhi, in a family of restaurateurs, and around the peculiar energy of making something for other people to enjoy. At the same time, I spent much of my childhood acting, first on stage and eventually on screen. Between the two, I became fascinated by audiences early: what draws people in, what makes them feel something, and that almost imperceptible moment when a room decides something is good.
I moved to America to study statistics and film, two disciplines that seemed unrelated to everyone but me. Both were ways of trying to understand the same thing: why people respond to what they do.
That curiosity became the thread through nearly a decade in entertainment, from NBCUniversal to Prime Video and Amazon MGM Studios to TikTok, where my work sat somewhere between people, data and creative instinct: listening to audiences, finding the signal in what they said and did, and using it to help decide what should be made next.
Socho means “think” in Hindi. It felt like the right name for a studio built around looking a little closer before deciding what comes next.
Audience & Insights
Listening. Who's watching, what they feel, and why.
Content & Strategy
Deciding. What to make, how to position it, where it goes.
Creative Production
Making. Original film and short-form, for the studio and for brands.
so·cho सोचो · Hindi · verb
to think.
Think with Socho.
A thought partner for studios, streamers and creators. Research, strategy, production, or something harder to categorize.